A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. YAY! (says on the online shop - but we do sell 'things').

Living in an age of apps, NFTs, and digital media can be exciting, but we haven't left analog completely behind. Just as escalators didn't replace stairs, things like notebooks, stationary, and records show they have staying power. In The Revenge of Analog, author David Sax tells the stories of entrepreneurs, small business owners, and even big corporations who've found success selling real, tangible things. There is a robust future for our objects of the past. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.

Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, he shows the limited appeal of the purely digital life - and the robust future of the real world outside it.

Dimensions and weight:

• 20.8 x 14 x 20.8 cm

• 275g